ShopTrex

Ecommerce & email marketing strategy

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In the past, a consumer with an interest in Trex would have to contact a contractor or visit a big box store. In either case, there’s no guarantee of the consumer’s ability to see, touch and test a Trex board in the 18 colors offered. On ShopTrex, the user is able to order a board sample and it’s readily delivered to their door.

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When shopping, consumers are often concerned with shopping by color. In order to accommodate the necessity of incorporating sub-brand, it was important to offer the user two ways in: Browse by color or by sub-brand.

YOUR BACKYARD ACCESSORY

A shift in how we think about decking

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Made while employed at the Karma Agency. Creative Director: Tracy Thompson // Copywriter: Brooke Randell